Niche or a personal brand?

Niche, nitch or whatever you wanna call it, should I have it over having a personal brand? or should I have both? I kinda had this dilemma kicking around in my head for a very long time before I even started to document my journey. I had all these ideas, or niches, in my head of the things that I could pivot towards but I wasn’t certain that I wanted to commit to any of them. And as all the social media professionals say, you gotta find your thing and niche down, because the riches are in the niches. The problem with Niches tho is you’re then trapped in your niche, like I was the mobile cinema guy with no room to break out.

Fork In The Road – A Midlife Career Pivot Experiment

Midlife career pivoter Andy Marshall subjects himself to weekly, strategies, tips and hacks from self-help podcasters in a real time experiment to discover his ‘what the hell do I do next?

Watch or listen to Fork In The Road



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