Can personal brand be a niche?

If I’m the mobile cinema guy, or I was the mobile cinema guy, I just couldn’t all of a sudden turn around and start making crocheted cat nappies for inner-city felines living in apartments and expect a market straight off the bat. But if I already built a community with my personal brand, there’s no reason why I couldn’t do both. Because you are the brand, your personality, your humour, your values, your attention to detail, your ‘why’ ooze through everything that you do. And if you are being you, if you’re being authentic, your niche is your personality plus you’re interests combined with your values and your ‘why’, everything combined… There’s no one else with that, that is you, you are specific, you are your niche.

Fork In The Road – A Midlife Career Pivot Experiment

Midlife career pivoter Andy Marshall subjects himself to weekly, strategies, tips and hacks from self-help podcasters in a real time experiment to discover his ‘what the hell do I do next?

Watch or listen to Fork In The Road



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