Up until recently if you’d asked me what brand was I would’ve thought It’s all your logos and the style of your business and It kinda Is I suppose. But something that I heard recently, something quite interesting which was ‘brand is what people say about you when you’re not in the room’ and I thought that’s a really cool idea. Because it’s basically what do you deliver or provide for people. So I suppose, to do that you need to have your values pretty firmly in place and your ‘Why’ firmly in place when you’re putting yourself out there to the world. Because that will hopefully come through when people are talking about you behind your back and that will then become your brand.
Fork In The Road – A Midlife Career Pivot Experiment
Midlife career pivoter Andy Marshall subjects himself to weekly, strategies, tips and hacks from self-help podcasters in a real time experiment to discover his ‘what the hell do I do next?
Watch or listen to Fork In The Road
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