I chose not to choose niche, I chose something else

So if your an artist, creator or lone entrepreneur of some kind I think the personal brand approach is the best way to go, over just niche. Unless you can do both and promote your niche product, service or whatever you are offering at the same time. But if time is a limiting factor, like it is for me I’d suggest building your personal brand and doing that by documenting your journey. It’s a more long term approach, it’s the slower road to niche I think – unless you happen to be famous. But the upside is that it’ll allow you to pivot to whatever you want over your career. You might lose some of your community during the pivots in your career, but you won’t lose everyone. Some people will be interested in what you do no matter what, these are your true fans as Kevin Kelly the creator of the 1000 true fans idea calls them. And i recon you’ve got more chance building true fans with a personal brand, because you are a living breathing person, you are not your product.

Fork In The Road – A Midlife Career Pivot Experiment

Midlife career pivoter Andy Marshall subjects himself to weekly, strategies, tips and hacks from self-help podcasters in a real time experiment to discover his ‘what the hell do I do next?

Watch or listen to Fork In The Road

Vlog: https://tinyurl.com/yc8hhkgy

Podcast https://anchor.fm/andycmarshall

I’d love to hear from you in the comments

Find me on Instagram:https://www.instagram.com/andycmarshall/

Send me a voice message on Anchor.fm; https://anchor.fm/andycmarshall

Let’s talk career pivots and strategies to get back on track.

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