Be authentic about your personal brand story

You need to have your story come through in all the personal brand content you do. Much like your ‘Why’ and your values. And just to be clear, when I’m talking about creating and structuring your story I don’t mean making things up or adding explosions and orcs for spectacle. The storytelling approach is to make you quickly relatable by telling your true story and deciding what story structure helps get your message across as simply as possible. But the most important thing is as Fred Blumenberg would say is to ‘be authentic’… I’ll link to his awesome ‘Be Authentic Zone’ podcast below.. It’s totally ridiculous ‘Being authentic’ its something I seriously wasn’t doing on my travelling cinema business. I’d pretend to be some large successful business with a whole crew at my disposal. I’d respond to emails saying ‘we’ll get back to you’ or ‘we’d be delighted’, when it was just me!

Be Authentic Zone by Fred Blumenberg on Apple Podcasts

Fork In The Road – A Midlife Career Pivot Experiment

Midlife career pivoter Andy Marshall subjects himself to weekly, strategies, tips and hacks from self-help podcasters in a real time experiment to discover his ‘what the hell do I do next?

Watch or listen to Fork In The Road



I’d love to hear from you in the comments

Find me on Instagram:

Send me a voice message on;

Let’s talk career pivots and strategies to get back on track.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this:
close-alt close collapse comment ellipsis expand gallery heart lock menu next pinned previous reply search share star