All stories can be distilled back to a few common types. There’s the Hero’s journey, the quest, the reluctant hero to name a few. All of these common types of story structure you’ll find in movies and books and if you look at your personal brand story from a distance you might find yourself aligning with some of these. Then you can use that structure to build your synopsis – the blurb on the back of the book or the DVD (not that they really exist anymore). When people see your personal brand they need to know your story in an instant. Because when people see your personal brand these days, they really need to know your story in an instant Because they’re scrolling a million miles an hour and they don’t know who you are, they don’t know what you’re doing, they don’t know what the story is.
Fork In The Road – A Midlife Career Pivot Experiment
Midlife career pivoter Andy Marshall subjects himself to weekly, strategies, tips and hacks from self-help podcasters in a real time experiment to discover his ‘what the hell do I do next?
Watch or listen to Fork In The Road
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Let’s talk career pivots and strategies to get back on track.