Gary Vaynerchuk, renowned entrepreneur and marketing guru, might not be the first name that comes to mind when you think about artistic inspiration. However, his book “Jab, Jab, Jab, Right Hook” offers a unique perspective on marketing that artists can find surprisingly applicable to their creative marketing efforts.
The essence of Vaynerchuk’s message is about delivering value consistently before making a significant ask. In the context of art, this translates to consistently producing and sharing quality content with your audience. Instead of bombarding your followers with constant requests for sales or promotions, Vaynerchuk advocates for building a genuine connection through a series of “jabs” (value-driven content) before throwing the “right hook” (making a significant ask, such as promoting your art for sale).
This means engaging with your audience authentically, it’s not fast, it’s not scalable, but it works. I suppose that’s where Gary’s hustle comes into play. He encourages you to share your creative process, behind-the-scenes glimpses into your studio, and stories that resonate with your work. By consistently providing value, you build a relationship with your audience that goes beyond a mere transaction.
Vaynerchuk’s emphasis on adapting to different platforms is particularly relevant for artists navigating the ever-evolving landscape of social media. Each platform has its unique strengths, and artists can leverage these to showcase their work in diverse and engaging ways. Whether it’s Instagram for visual storytelling or TikTok for short-form videos, understanding the nuances of each platform can significantly amplify your artistic reach.
However, it’s crucial for artists to maintain authenticity in their digital presence. Vaynerchuk encourages you to speak the language of each platform while staying true to your brand. Similarly, artists should embrace the versatility of digital tools without compromising the essence of their artistic identity.
One of the key takeaways for artists from “Jab, Jab, Jab, Right Hook” is the importance of storytelling. Vaynerchuk advocates for crafting narratives that resonate emotionally with your audience. For artists, this means going beyond merely showcasing the finished product. Share the stories behind your creations, the challenges you’ve overcome, and the passion that drives your artistic journey.
“Jab, Jab, Jab, Right Hook” may not be tailored specifically for artists, but its principles are surprisingly adaptable to the creative realm. By consistently delivering value, embracing diverse digital platforms, and weaving compelling narratives, artists can leverage Gary Vee’s marketing wisdom to not only expand their audience but also forge meaningful connections with art enthusiasts worldwide.
Kids Book Illustrator Andy C Marshall 